The Curriculum: The Core
Monday, Apr. 14, 2014 at 7:20am

PW reviewed The Curriculum today. Here's what they said: 

Fortune columnist Bing (Executricks) offers a hilarious curriculum for educating would-be businesspeople on the ins and outs of the workplace. Dismissing the need for a higher degree from a reputable academic institution, Bing observes that "a traditional MBA does not provide you with a seminar on how to use an expense account as a strategic instrument, or how to bullshit your way through a difficult situation." To support his assertion, he cites numerous moguls who did not earn MBA's (Steve Jobs, Oprah Winfrey) as well as various corporate crooks who did (Ron Perelman). The no-holds-barred approach is often funny—as exemplified in a chapter on "Not Appearing Stupid"—and profane, particularly in the section on "Elements of Business Personality" which addresses how to manage substance abuse. Despite his irreverent tone,...

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4/10/14 at 7:14am
Serious Studies

The Core Curriculum establishes a common language and foundation upon which a real- world business career can be mounted. Courses include:   101: Not Appearing Stupid 102: Fabricating a Business Personality 103: Selling, Marketing, and Negotiating...

4/15/14 at 10:42am
The Curriculum: The Core

Here's what Kirkus Reviews had to say -- it's very nice.  "More than a full semester's worth of advice on being successful in business. When the first chapter on a course in business addresses the issue of "Not Appearing Stupid," readers might question...

4/7/14 at 7:42am
The Curriculum: The Core

Step #2: Create a perception of need of which the client/user was previously unaware. Classic examples of this marketing phenomenon are all around us, and include: •       Deodorant: The concept of body odor was invented by Madison Avenue sometime in the...

2/18/14 at 7:58am
This is your brain without digital enhancement
Bing Blog

I KNEW THERE WAS A PROBLEM when I started feeling the vibration of my iPhone in my sleep. I woke one night and found myself patting the place where my jacket pocket would have been … had I been wearing a jacket. I had been awakened by a phantom buzz. I...

4/17/14 at 8:08am
The Curriculum: Glossary of Key Vocabulary

Promotion is something you need to go after if you want it. Bosses will let you trundle along on the same track for years. Why not? You're doing your job. Why should they promote you? There's an old saying your mother should have said, if she didn't. "If...

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